We designed Lu Community, the city’s new event space centered on coming together, creating, and sharing, from start to finish. We transformed the logo, brand identity, visual world, and the website that complements it digitally into a visual language that is both timeless and highlights the brand’s inclusive and inviting character.

With a design system that feels alive, just like the space itself, we aimed for an experience that doesn’t overwhelm users and that truly embodies the brand’s spirit. For more detailed information about Lu Community, you can check the link below.

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